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There are things a person is naturally good at (talents), and then there are things a person is good at because they have worked through the harrowing process of trial and error to gain experience (skills).
Not all talents are marketable, and not all skills are driven by passion.
The sweet spot is where one's marketable natural talents intersect with the hard-won skills that light a fire in the heart and brain. When you're a consultant, you're only truly effective and at the top of your game when you work there.
Recommendations (from LinkedIn)
Sarah is a force of nature: organized, responsible, independent, persuasive, brilliant and creative. I'm absolutely convinced that there is no task on earth she couldn't accomplish given an opportunity to learn, people to motivate, and adequate resources.
Sarah has been a real asset to our marketing strategy development and implementation. From professional writing to graphic design to web site development, she has demonstrated a proficiency and commitment that is hard to find.
It starts with her desire to engage, question, and push boundaries. She takes a non-confrontational, engaging, team-oriented approach. She quickly absorbs new knowledge and combines it with her creativity to deliver interesting and effective concepts, which she then implements with zeal.
She owns every project and is never content unless her client is excited about the finished product. I would not hesitate to highly recommend Sarah.
That sweet spot is what I offer my clients. It's an effective combination, and it covers these major bases:
- Analysis & Brainstorming
I've contributed analytical thinking, research, and reporting to a wide variety of projects and clients. I've led and participated in brainstorming sessions for major brands and small companies alike, on everything from new product development to brand identity. - Project Organization & Management
I can keep multiple teams, vendors, clients, contractors, and logistical details moving and working together with a unified strategy, clear visibility, and a smile. I am on top of it. - Modern Integrated Marketing
If it's not in-touch and it's not integrated, it isn't helping you. Web presence, digital marketing, customer relations, PR, print marketing, event participation, social media engagement: with me, it works together, and it's never stale, awkward or slimy. And let's face it, with way too many brands, it's all those things. - Web Design & Development
I take sites from strategy and design all the way through development and into launch. I've done this for tiny startups and huge corporations, sometimes to international acclaim. My web work is tight, fresh, and above all, it does what your business needs it to do, whether that's generate conversions or simply provide a snazzy place for your customers to get directions. - Communications Strategy & Design
You're communicating with your people, your clients, and the public all the time, whether you're doing it on purpose or not. From collateral to PR blitzes, I'll make sure what you're saying is strategic, beautiful, cohesive, compelling, and worth sharing. - Copywriting & Editing
Ah, words. They flock to me like an orderly battalion of messenger pigeons, waiting to convey clear, elegant, and contextually-appropriate messages in any medium I desire. I'll herd the pigeons, and correct the odd straggler in the ranks. - Creative Direction
Got a team? Need a fearless leader? Or maybe you need a fearless leader who brings her own team? This can look like any number of arrangements, all of which we should discuss. - Technological Consulting
Years in professional IT departments not only fixing but also assessing and implementing technologies and solutions, as well as being a little obsessed with emerging tools, means that if you have a problem I can either find you a solution, or learn the one you've already found and help you with it.
