Eurest Services

Brand positioning, visual identity, collateral & website

Project Summary

When Compass Group decided to merge newly-acquired KIMCO Corp with its major business & industry support service brand, Eurest Services, XtraGlobex was brought on for full-service strategic planningpositioningmarket research,communications integration, and branding design.

My Role & Services

XtraGlobex

In my role at XtraGlobex, I took part in every stage of this project.

Specifically, I:

  • Helped lead small executive group sessions to brainstorm market positioning, differentiators, and opportunities
  • Led the development of positioning taglines
  • Designed the tagline setting and related graphics
  • Redesigned website, presentation templates, and digital sales materials
  • Led the redesign and print production of printed sales collateral
  • Led the development of the website within a custom content management system
  • Wrote and edited all website and collateral copy
  • Provided creative direction for filming and production of a short video from the new CEO
  • Conducted market opportunity research and analysis, consolidated into a detailed 30-page report and series of recommendations