Portfolio
< backClient: Eurest Services 
Project Summary
When Compass Group decided to merge newly-acquired KIMCO Corp with its major business & industry support service brand, Eurest Services, XtraGlobex was brought on for full-service strategic planning, positioning, market research, communications integration, and branding design.
Visit the new site >My Role & Services

In my role at XtraGlobex, I took part in every stage of this project.
Specifically, I:
- Helped lead small executive group sessions to brainstorm market positioning, differentiators, and opportunities
- Led the development of positioning taglines
- Designed the tagline setting and related graphics
- Redesigned website, presentation templates, and digital sales materials
- Led the redesign and print production of printed sales collateral
- Led the development of the website within a custom content management system
- Wrote and edited all website and collateral copy
- Provided creative direction for filming and production of a short video from the new CEO
- Conducted market opportunity research and analysis, consolidated into a detailed 30-page report and series of recommendations



