Client: ODDyssey Half Marathon
The ODDyssey Half Marathon is an annual race in Philadelphia, notable for its high quality equipment, its beautiful course, and its fun and often hilarious "obstacles" like hopscotch, juggling, and costume contests.
The organizers came to me at the end of 2010 to update one of their postcards, and we subsequently worked together on the 2011 race to create a cohesive postcard campaign, supporting posters and ads, and designs for the t-shirts given to all participants after the race.
My Role & Services
- Worked together to brainstorm marketing and PR ideas, and campaign targeting
- Designed postcards, posters, ads, and t-shirts
- Wrote and edited all collateral copy