Some people are awfully curious about the path I took to get here, and why it makes any sense at all. This page is for those people.
Communication with clarity is one of my core passions, and strongest talents. No draft is final until you are delighted that I have found just the right way to say exactly what you need said.
Finding solutions is the reason I’ve gotten out of bed in the morning for every job I’ve ever done, from microbiology research to IT support to business strategy consultant.
I love people, and am driven to construct messaging and positioning that respects the intelligence of your customers, and lets the integrity of your brand shine.
I was educated as a biologist and mathematician at Bryn Mawr College. I performed research in a developmental neurobiology lab, and then an oncogenic virology lab after graduation.
While in school and after I left science, I developed a career in information technology. I fixed computers, managed servers, taught users about the ins and outs of their tools and systems, developed various technology deployment and management processes, and trained and managed a team of over 50 techs. I learned how to develop websites, and immersed myself in the burgeoning Web Standards community.
People came to me every day with problems that I got to solve and then explain to them. It was a little slice of heaven.
I made the leap into business, strategy, and communications with XtraGlobex. I was a reluctant marketer at first, but soon came to appreciate and love the combination of creativity, problem-solving, investigation, analysis, technology, systemwide integration, and beauty that good marketing for a good business entails.
Under the wing of the best mentor around, I have spent the last five years working with large multinational corporations and small local business and emerging web startups and pretty much any other business you can imagine, working on every aspect of strategy, marketing, and communications you can think of.
Turns out that that, too, is a little slice of heaven.
In addition to bringing all the talents I can muster to the service of brands I believe in, I spend my time engaged in a wide range of hobbies. Many of them are of a riskier flavor than not, and a number of those can be found scattered throughout the TerraMar calendar.
In the fall, I can also be found with three other dedicated community-enablers, running the annual BarCamp Philadelphia un-conference. A day-long event bringing businesses, creatives, technologists, and groundbreakers together to create a spontaneous and organic program of user-generated talks, seminars, round-tables, brainstorming sessions, and coding summits, organizing it is a labor of love and sometimes of insanity that I look forward to every year.